Antenna: Apple TV+, Disney+, HBO Max, and others struggle to retain US subscribers who joined to watch a hit show; some subscribers only stay for a few months (Wall Street Journal)
Antenna: Apple TV+, Disney+, HBO Max, and others struggle to retain US subscribers who joined to watch a hit show; some subscribers only stay for a few months — Roughly half of U.S. viewers who joined right after ‘Hamilton’ and ‘Wonder Woman 1984’ were gone in six months, data show
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